I don't make content. I craft brands people talk about , and numbers worth remembering. Founder & CEO at KKA — 6+ years across fintech, F&B, healthcare, fashion and sports.
USERS REACHED ACROSS BRANDS
CLIENT SALES DRIVEN WITH ONE CLIENT
BRANDS BUILT & MANAGED
With tea on the desk, a pen in my hand. I started marketing with writing short stories but the habit of turning a feeling into a sentence that makes someone stop became my entire professional edge.
After university I discovered advertising. I wanted to write campaigns you remember years later and direct shots that make you feel something. First internship, first ad written, first client who called back because the work moved their numbers.
Six years. Seven stations. One agency I built myself. Worked in fintech, F&B, healthcare, fashion, sports, ERP, furniture, education. The through-line: tight budgets, tighter deadlines, and a story that moves people
MY OPERATING SYSTEM FOR EVERY PROJECT. FIVE STEPS THAT LOOP . EACH CYCLE BUILDS ON THE LAST UNTIL THE BRAND HAS MOMENTUM.
Strip the ask to the problem. What does success look like in numbers & in feeling, in 90 days?
Audience, insight, angle, channels. The argument behind every decision before the first asset.
Make the work. Copy, scripts, art direction, production. Ship at the strategy's cadence.
Read the data with the strategy in your hand. What converted, what didn't, what surprised us.
Compound. The brands that win are the ones running the loop fastest & with consistency.
EACH CYCLE BUILDS ON THE LAST
KHAZNA
2021-25
Users reached across Egypt and KSA across 100+ campaigns.
DR. MONA ATWA
5YRS
Tracked client revenue across a 5-year retainer.
ROAST N' TOAST
3MO
Organic reach + 50K EGP/day post-launch, zero paid.
GRAND PADEL
2MO
Sales growth with zero ad spend.
ZEED FASHION
3MO
Whole stock sales without paid Ads.
ANTICO CAFÉ LAUNCH
Organic views + full launch-day footfall.
ICON 10 REBRAND
3MO
Sales after post-rebrand renovation
From 2019 → NOW
Junior Content Writer
Junior Content & Copywriter
Content & Copywriter
Senior Content & Copywriter
Part-time Senior Content & Copywriter
Content Team Lead · 15+ MENA brands
Founder & Creative Lead
Junior Content Writer
Junior Content & Copywriter
Content & Copywriter
Senior Content & Copywriter
Part-time Senior Content & Copywriter
Content Team Lead · 15+ MENA brands
Founder & Creative Lead
Junior Content Writer
Junior Content & Copywriter
Content & Copywriter
Senior Content & Copywriter
Part-time Senior Content & Copywriter
Content Team Lead · 15+ MENA brands
Founder & Creative Lead
IN-HOUSE COPYWRITER → TEAM LEAD → FOUNDER
Built the full content engine from scratch (voice guide, CRM library, UX copy, campaigns, and the Saudi Arabia launch) for one of Egypt's largest fintech apps. Bilingual, compliant, and human enough that people stopped flinching at finance.
Small team. Fast scale. Every piece of copy bilingual, on-brand, compliant across two markets.
Fintech in Egypt carries stigma. Humanize through content that educates, entertains, simplifies.
Countless strategies, Voice guide, 2,000-message CRM library, app's first-edition UX copy, full KSA launch strategy.
FINTECH EGYPT + KSA
2021–2025
Positioned a respected dermatologist as the canal region's most-trusted name. Five-year retainer, three cities, and a Ramadan campaign that booked 2.6M EGP with zero ad spend. With 31M EGP cumulative revenue over 5-year.
Respected clinic, weak digital presence. Word of mouth, not scroll. Brief: own the canal.
Patients don't choose credentials. They choose the doctor they feel safe with.
Personal-brand strategy before the trend. Educate first, sell second. Consistency as weapon.
HEALTHCARE · DERMATOLOGY ISMAILIA · PS · SUEZ ·
2019-Present
Specialty coffee in a city that hadn't seen it. Zero audience, zero brand equity, limited budget. We made Ismailia talk about it before it opened, then trained the in-house team to take over.
Saturated café market, no audience, limited budget.Plus: train the client to run marketing in-house.
People don't line up for coffee they line up for stories. The pre-opening window was the real asset.
Three phases: curiosity, behind-the-scenes, collective launch moment. Mentored an internal lead.
SPECIALTY COFFEE · F&B ISMAILIA 2025
2019-Present
A year-old padel court no one knew about. We shifted the content from sport-highlights to social-experience and pulled the curious in. 4x sales in two months, zero paid spend.
Open over a year, barely known. Off-center location. Padel still emerging in Ismailia.
In a new rising sport, the growth driver isn't elite players, it's people who want to try it. Target the non-player.
Fun, relatable content with regular people laughing, failing, celebrating. The court as character.
SPORTS & ENTERTAINMENT · ISMAILIA 2025
2025
Concept café in a city that had never seen one. We seeded a feeling before a brand, atmospheric, no product shots, so by opening day the audience already had a memory attached.
No reference for Italian concept café locally. Educate before they can want it.
Italian breakfast culture is visual and ritual-based. Sell the experience before the product.
Atmospheric pre-launch · home and family content post-launch. Owners as the family of the home.
F&B · ITALIAN CONCEPT ISMAILIA ·
2025
A café-PlayStation hybrid that wanted to reposition as a café only, but the floor plan worked against the story. First deliverable wasn't content, it was a renovation plan. Then content followed.
Five-year hybrid wanted to be a café. The layout contradicted the ambition.
Content can't reposition a space that contradicts the story. Fix the space first.
Strategy rebrand · reels in renovated space · staff EGC · influencer + paid combo.
F&B · CAFÉ REBRAND ISMAILIA 2025
2025
A new local fashion brand with basics. Differentiator was a multi-generation family clothing legacy. Founder-led storytelling sold out the full first stock organically, as a pre-orders before the shop went live.
No audience, no recognition, basic category identical to 50 other brands without a story.
Egyptian fashion buyers in this segment buy the founder before the product.
Founder-led legacy storytelling · process B-roll · then culture-relevant summer launch art direction.
FASHION BRAND EGYPT 2025
2025
MENA-WIDE
